The presentation describes of IBM approach to creation of cognitive tools solving life tasks and creating new value. The cloud and cognitive technologies are important part of company’s strategy called CAMSS (Clouds, Analytics, Mobile, Social and security) aimed at transition of IT businesses to Web 3.0. The main audience of this presentation is faculty and university students. In the educational purposes, the experience of students Hackathons on design of cognitive applications IBM Watson run in Moscow and St. Petersburg in 2014-2015 used in design process.

This paper aims to investigate the process performances in Emergency Departments with an innovative data-driven approach. This approach permits to gain insights into the Emergency Departments processes showing the entire patient-flow, deploying the performances in term of time and resources on the activities and flows, and identifying process deviations and critical bottlenecks. Moreover, the use of this methodology in real-time might dynamically provide a picture of the real situation inside the Emergency Department in term of waiting times, crowding, resources etc., enabling the management of patient demand and resources in real-time. The proposed methodology exploits the process-mining techniques. Starting from the event data inside the hospital information systems, it permits automatically to extract the patient-flows, to evaluate the process performances, to detect process exceptions, and to identify the deviations between the expected and the actual results. The proposed approach was tested with a real case study inside an Emergency Department. This study responds to the need of novel approaches for monitoring and evaluating processes performances in the Emergency Departments, a particular area of attention for the public opinion and national authorities. The novelty of this data-driven approach is the opportunity to timely connect performances, patient-flows and activities. The suggested method supports the hospital managers in performance and process analysis inside the Emergency Departments. Starting from the results provided by this system, it is possible to explore the root causes of deviations, devise improvement actions, and evaluate the effects of corrective actions.

The paper aims at explicating the differences between using traditional online communication channels with consumers for conflict management purposes and building a communication platform using social media. In the paper a research design is presented which goal is to allow to compare the effectiveness of both models based on company data from one of the largest search platforms in the world – Yandex LCC. As a result, introduced is a system of factors, which are supposed to explain the differences in the effectiveness of using various online channels for consumer conflict management as they were determined by preliminary qualitative research. The study uses the results of in-depth interviews with various stakeholders in the process of conflict management through social media in Yandex LCC. The proposed research design is based on the need to measure the effectiveness of conflict management during a period of one year, during which the same 35 company specialists provided multi-channel customer support across a series of traditional and social media channels. The differences in the outcomes of the studied practises are further supported by data from consumers about their attitudes and perceptions of various communication channels. As this research is dedicated to studying and empirically testing the above mentioned issues and questions, its outcomes have implications both for practitioners and scholars. The results of the study could be directly implemented by other major search platforms companies. In the paper, directions for improvement of KPIs for customer support divisions of search platforms are introduced, which would allow to make more precise evaluations of the effectiveness of practises in customer support divisions.

This case study purpose is to identify those factors that could promote external or organization internal information system data utilization, customer co-creation with external networks. The focus of this case study is on how organization can utilize existing databases with identified best practices to create added value for the customer in order and supply processes. This paper describes the pilot of the case study that explicates the status or restrictions and challenges of the databases´ utilization. These descriptors are derived from the literature and the pilot survey of the identified challenges. This methodology puts in evidence that more effort could be dedicated developing organization internal practices. Identified challenges guide the core operators in sale and marketing and product development into integral practices for order and supply processes to realize customer oriented and productive processes. Through this study, the function is to expand understanding how the databases are capitalized to create added value together with the customer. The forthcoming process model guides how to use databases efficiently internally but also with the customers.

This paper explores what knowledge governance mechanisms can be particularly relevant for innovation in the Brazilian context. A sample of 111 firms from Southern Brazil was surveyed. Hypotheses were tested using structural equation modelling (SEM). Our paper contributes to the knowledge governance and innovation literature by demonstrating that in the Brazilian context, infrastructural knowledge governance mechanisms are more important than people-focused ones. This study brings valuable information to managers of Brazilian firms to allow more efficient allocation of their resources and efforts for managing knowledge, and ultimately, innovation.

It has been argued that firms may utilize their resources and capabilities through the development of innovations in the form of new products, services or processes, and empirical research has confirmed that there is a positive relationship between the implementation of innovation activities and future performance of firms. Some firms prove to be better at reproducing innovation success than other firms, and the capacity to do so can be framed as an innovation capability. However, the term innovation capability is ambiguously treated in extant literature. There exist several different definitions of the concept and the distinction between innovation capabilities and other types of capabilities, such as dynamic capabilities, is neither explicitly explained, nor is the relationship between the concept and other resource- and capability-based concepts within strategy theory established. Even though innovation increasingly is being pointed to as crucial for firms sustainable competitiveness in contemporary volatile and complex markets, the strategy-innovation link is underdeveloped in extant research. To overcome this divide this paper contributes with a conceptual framework to discuss innovation capability. Due to the status of the extant research, we chose a conceptual research design to answer our research question. Based on careful examination of current literature on innovation capability specifically and the strategy-innovation link in general, we suggest to analyse innovation capability along two dimensions – innovation novelty and market characteristics. This enable us to identify four different contexts for innovation capabilities in a two-by-two matrix. Subsequently, we discuss what types of innovation capabilities that are expected to be required in the four different contexts. We report on, and synthesize, current understanding of innovation capability and provide a framework to discuss different contexts for innovation capability. The provision of this framework contributes with new knowledge on the strategy-innovation link as well as clarifying the conceptual understanding of capabilities within the strategy literature and establishing the relationship between these underpinnings and innovation management theory. In particular, we present a contingency perspective on variation in innovation capability related to the four identified contexts. The conclusions reported in the paper provide assistance to managers searching for better ways to manage their innovation capabilities, by providing a framework for discussing how innovation novelty and market characteristics affect the innovation capabilities required in different contexts.

The purpose of this paper is to shed a fresh light on cognitive landscapes in which humans and their organizations learn, decide, operate and improve their creative circles. According to Berthoz, human brain manages the complexity of an environment, by creating “virtual worlds” and making “complex simplifications” (defined as simplexity). Essential parts of this process are: a) redundancy of available solutions; b) active intention; c) creation of virtual worlds, with internal Newtonian laws. This ability deeply wired in the brain has been widely analyzed in the recent literature. We intend to contribute to this debate highlighting that also space has fundamental aspects for human cognition and learning; and that measuring and tuning the outside space, as well as the internal, virtualized and social cognitive space, can give us valuable insights. Building on a previous work where we measured distances in organizations (people, teams, offices, tasks), in this paper we aim to measure and compare physical distances in buildings (offices, museums, public places) with virtual distances, as they are perceived by the people that use those places – permanently (as employees) or temporarily (as guests and customers). Measures of spaces are then obtained both through physical measurements and surveys. We intend to build then oriented graphs and adjacency matrixes, in order to further analyze how the architectural features of the place can be positively or negatively correlated to the cognitive and learning effort of people. Very little is known about the way non-conventional places, including both virtual and social places, may be creatively managed to foster cognitive and learning processes of people. Learning processes can be modeled as a set of layered closed loops that start from the biological level and evolve towards the most abstract levels. We intend first to map and measure the space where cognitive and learning processes develop. Then we aim to introduce a novel approach to define “distances” among these spaces, starting from the pure physical places, up to virtualized and social cognitive spaces. To this purpose we will use a wide array of mathematical tools, up to the latest tools included in the connectionist field of Artificial Intelligence; i.e. Artificial Neural Networks. Indeed, ANNs have gained recent popularity due to outstanding success in so called “Big Data Deep Learning”. In our final section, we’ll present some relevant examples of them. Our study, focused on mathematical treatment of distance matrices between formal and informal systems, may help to make visible many valuable, hidden information, in a pure bottom-up, data-driven fashion, that can help to develop learning processes, in their own well-engineered space.

Business model innovation is based and created on behalf of “raw materials” such as knowledge or competences (Technology, Human Resource (HR), Organizational systems and culture). Societies are these days lacking competences (EU 2016) that are capable to create, capture and deliver enough Business Models (BM) to present or new Business Model Eco Systems (BMES). Many BM do not even reach BMES successfully because they lack the competence to reach the BMES. If this process continues too many times businesses – both established and non-established (startups) businesses are in risk of falling behind, falling out or as mentioned earlier not even reach the BMES. Access to excellent Business Model Innovation (BMI) competences are therefore extremely important and more and more critical to our society – but not least to businesses at all stages in their lifecycles. The hypothesis is that some Humans have BMI competences and it has for a long time been well known that some valuable BMI competences can be found among young university students. These students can create, capture and deliver new and different BM´s – even BMES which have turned out to become some of the worlds largest businesses (Stanford University – Google (Wikipidia 2017(1), Harvard University – Facebook (Wikipidia 2017(2), Oxford University – Younoodle, Quid ) (Wikipidia 2017 (3), MIT/Standford University – Younoodle (Youtube 2017). BMI competences among our young university students can however maybe and potentially be increased in the favour and in the value of our businesses and society if we are able to “spot” “the genes” or “DNA of BMI” in our students at a very early stage of their study at the university – maybe even when they enter the university. The paper intends to continue the journey of building up knowledge, language and a screening framework on BMI Competence – The BMI DNA. On behalf of a literature study on BMI competences and a previous preliminary study on a small sample of university student based business startups (Flarup et al, 2016) this paper increase the study to a large “databank” with quantitative and qualitative university student competence data. Combined with interdisciplinary research study of a large sample of engineering students at Aarhus University in Denmark a preliminary BMI competence profile related to BMI is proposed. Special focus in the longitudinal research has been on BMI projects in teams BMI Competences, characteristics and potentials as future BM´s and BMI seems to be more based on interdisciplinary BMI.

Cluster dynamics are based on new forms of knowledge management and innovation, which are based on collaboration and co-creation between various actors and sectors. Processes of innovation are more and more based on knowledge collection, interaction between players, management and exploitation and these contribute to Creative Ecosystems, including in the multimedia sector. There are various forms of collective action and collaboration used in order to attain various objectives; collaboration can take the form of simple networking, crowd-funding, crowd-sourcing, or integration of IT, amongst others. In our research, we wanted to determine to what extent cooperation and knowledge exchanges were developed in the multimedia and IT sector in Montreal, in order to contribute to a creative ecosystem in multimedia and IT. The research is based on qualitative methods, mainly documentary analysis and semi-directed qualitative interviews with various actors in the multimedia cluster and sector, including governmental organizations, intermediary organizations, as well as firms and training organizations. This research highlights the importance of Intellectual Capital and Knowledge Assets in New Economy organisations and in the development of a creative cluster and ecosystem. It stresses the sources of the dynamism of the sector which rest in the cultural embeddedness in the Québec society and business, in intellectual capital and knowledge transfers and exchanges. It shows that proximity of actors and the creative dynamism of the local human resources are determining factors to develop the multimedia cluster. The value of the research rests in the identification of factors favouring the development of clusters in general (proximity, cultural embeddedness, etc) and their contribution to Creative Ecosystems, as is the case for the multimedia sector. The outcomes of the research rest mainly in the possibility of helping implement efficient policies for the development of clusters and ecosystems in the multimedia, IT or other sectors. The research can also help creative firms understand how they can use the cluster theory and policy in order to support their creative activities and be more innovative.

It is difficult to measure the impact of the implantation and the activity of a third place within a given territory, as the contexts and objectives vary widely. Oldenburg (1991) defines a third place as a place halfway between private life and working life. This place must be neutral, accessible to all, conducive to exchanges and facilitating encounters. Boshma (2005) presents these social interactions as stimulating the momentary rapprochement between several actors who frequently meet in this place to produce an intangible or material good that will last even after the end of these exchanges. Our communication aims to present the impact of several LL methods on a territory and the creative and innovative results that can result. Indeed, is it possible to categorize the LL approach? And what is the territorial impact of such an approach? Research ground: We will present four collaborative working methods that have modified four territorial sectors of the City of Montreal. Three living labs and four territorial projects have been documented. Qualitative method: Our research is based both on theoretical research and on interviews. These interviews were semi-directed and the interview grids included open and closed questions. Conceptual frameworks – A LL acts on the awareness of belonging to this territory, which further stimulates the consultation. The theory of collective identity developed by authors such as Touraine (1985) or Polletta and Jasper (2001) can then find an echo within the approach. These theorists define the collective identity as a bond uniting a community, interacting in order to carry out a collective and concerted action. A LL is a third place that stimulates meetings between a wide range of actors from all walks of life who are asked to contribute their expertise or opinions on a given territorial question. It is a research method based on the knowledge sharing of multiple actors, including actors involved in the project and its effect on the territory. Practical Implications – The LL’s approach stimulates collective action and enriches it even through a search for meaning, or even an identity quest, as well as a reinforcement of the spatial contextualisation, as we shall try to show with the cases of the three LLs of our research.