Giustina Secundo is Full Professor in Management Engineering at Department of Management, Finance and Technology at LUM University Giuseppe Degennaro (Bari, Italy). She is Rector’s Delegate for Innovation and Third Mission, Scientific coordinator of the Knowledge Transfer Office and Scientific Director of the K-HUB the Entrepreneurial idea Incubator of the LUM University. She is in the board of the Spin-off LUMSI “LUM Strategy and Innovation” in collaboration between LUM University and Ca’ Foscari University. She served as Project Manager for the Contamination Lab at University of Salento (Lecce, Italy), the Laboratory for the Incubation of novel ideas and startups of the University of Salento, Italy. She is the Director of the Master Degree’s in Digital transformation of the Public Administration at LUM School of Management. She published more than 200 international papers in the research field of Digital transformation, Digital Academic Entrepreneurship, Technology transfer and Open Innovation. Her research appeared in Technovation, Technological Forecasting & Social Change, Journal of Business Research, International Journal of Entrepreneurial behavior & Research, Journal of Knowledge management. She received several awards for her research activities, such as, the Emerald Literati award, the best papers award and the highly commended award from Emerald. Across the 2014 – 2015 she has been visiting research at the Innovation Insights Lab at University of the Arts London (UK).